Since the NCAA allowed athletes to earn from marketing deals through NIL agreements, collegiate players like Jeremy Roach have taken advantage of this opportunity to earn money.
Roach, a skilled basketball player, has landed partnerships with top brands.
In December 2023, he signed an NIL deal with Rhoback, becoming part of their Rhoback U program.
This year, Rhoback will be Roach’s only off-court apparel partner.
“Roach joined Reece Beekman from Virginia, who had already announced his own deal earlier that month. Armando Bacot from North Carolina had also signed with Rhoback the previous season.”
After a brand photoshoot on December 15, 2023, the American college basketball player and Rhoback worked together on an Instagram post to announce their partnership.
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Roach expressed his excitement, stating to Sports Illustrated,
“I am thrilled to announce Rhoback as my exclusive apparel partner this season and my role as a leading face of their Rhoback U program.”
Similarly, Rhoback’s Athlete Relations Coordinator, Shalen Moore, shared their enthusiasm, saying,
“We are excited to join Jeremy Roach’s team as his official apparel sponsor.”
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This isn’t Roach’s first big NIL deal.
He and another UNC basketball player signed a notable agreement with BAO Ignite, a Raleigh-based sports energy aerosol valued between $150,000 and $250,000 each.
The 22-year-old has also teamed up with the luxury shoe brand Steven Madden and organized an “April Madness” basketball camp with NextGenCamps.
Roach’s On3 NIL Valuation is $152,000, placing him at No. 58 in college basketball.
His extensive social media following, exceeding 65K followers, makes him attractive to brands.
He sees NIL as a positive change for college sports, highlighting its advantages in an interview with the News & Observer.
With his profitable NIL and endorsement deals, Jeremy is expected to have a considerable net worth in the foreseeable future.
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Apart from his endorsement deals, the Duke Blue Devils star uses his popularity for charitable purposes.
Teaming up with Daps, a platform empowering athletes to manage direct-to-fan businesses, Roach launched a unique initiative during his senior night at Cameron Indoor Stadium.
Fans could bid on his custom sneakers worn during the game.
The proceeds would go to the Me Fine Foundation, a Durham-based charity that aids families during medical crises.
Roach expressed his enthusiasm for the partnership with Daps, saying,
“I am thrilled to partner with Daps to do something entirely new and unique with my NIL while also supporting the Me Fine Foundation, a local cause which is important to me.”
Daps, known for working with notable athletes like Zach Edey of Purdue and Cameron Brink of Stanford, values Roach as a collaborator, having partnered with him since last season.
FAQs
Which High School Did Jeremy Roach Attend?
Jeremy Roach attended St. Paul VI Catholic High School, where he led his team to win the VISAA D-I State Championship during his senior year.
Was Jeremy Roach Drafted Into The NBA?
In May 2023, Jeremy Roach, Duke’s captain from the previous season, announced on social media that he would return for his senior year, just over a month after declaring for the NBA Draft. Roach made his decision before the May 31 withdrawal deadline.
